UVA Today Profile: James Cassar

A feature profile celebrating the creativity and accomplishments of UVA student James Cassar through the structure of a vinyl record. The story intentionally reframes disability by centering James' passion for music, entrepreneurship, and campus leadership, allowing readers to discover his disability as one part of a much larger story.

Project type

Profile

Date

March 2016

Location

Charlottesville, VA

Challenge

Reframe a story that, in other publications, focused on disability rather than achievement.

Editorial Approach

Structured the story as a vinyl record, collaborating with the photographer to celebrate James' creativity while allowing his disability to remain visible without defining the narrative.

Result

Created one of UVA Today's most distinctive student profiles, illustrating how thoughtful storytelling can shift audience perception by changing the frame rather than the facts.

Link

Student Spotlight: James Cassar, College Mixtape

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