Social Media Strategy

A practical case study published by the Council for Advancement and Support of Education (CASE) demonstrating how UVA used Twitter Website Cards to expand the reach and engagement of institutional storytelling.

Project type

Case Study

Date

July 2015

Location

Charlottesville, VA

Challenge

Increase visibility for university news while helping communications professionals better understand the value of emerging social media tools.

Editorial Approach

Combined campaign analytics with practical recommendations, translating technical platform features into an accessible, actionable guide for higher education communicators.

Result

Published by CASE as a professional resource for communications practitioners, illustrating how data-informed experimentation can improve audience engagement and digital storytelling.

Link

Increasing Reach With Twitter Website Cards

No media to show yet

Add media to this gallery, or connect to data.