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UVA Today Multimedia History Story (Written for Driving Social Media)
A feature celebrating the rich traditions of the University of Virginia's Final Exercises by highlighting twelve memorable moments from commencement history. The story combined historical research with a highly shareable format, making institutional history engaging and accessible for alumni, students, families, and prospective audiences.
Project type
Multimedia Story
Date
May 2015
Location
Charlottesville, VA
Challenge
Create graduation content that celebrated the University's history while appealing to a broad digital audience during one of the institution's most visible annual events.
Editorial Approach
Researched and curated twelve compelling moments from UVA's commencement history, presenting them in a concise, social-friendly format that balanced historical context with engaging storytelling and encouraged readers to explore the University's traditions.
Result
Produced an evergreen feature that broadened engagement with UVA history, demonstrating how thoughtful editorial framing can make archival content timely, relevant, and widely shareable.
Link (Internet Archive)
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UVA Today Multimedia History Story (Written for Driving Social Media)
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