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Current.org Story
An example of earned media resulting from a long-term communications strategy. By positioning BackStory's digital transformation as a broader public media story, I secured industry coverage that elevated the show's profile, reinforced its strategic direction, and introduced its work to new audiences across the public broadcasting community.
Project type
Successful Pitch
Date
September 2016
Location
Charlottesville, VA
Challenge
Increase national visibility for BackStory during a major strategic transition.
Approach
Built relationships with trade media and positioned the show's evolution as a broader public media story.
Result
Earned coverage in Current, expanding awareness of BackStory's digital-first direction within the public media community.
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Current.org Story
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